Wholesale Account Representative

At our AVI Limited, we believe in collaboration and innovation to drive exceptional results. Our Shared Services departments—spanning IT, Finance, HR, Logistics, Digital, Marketing, and Field Marketing — are essential to the growth of our industry-leading brands. We foster a high-performance culture where teamwork, accountability, and creative problem-solving are celebrated.

AVI Field Marketing is a shared services business unit within AVI. Field Marketing focuses on sales and merchandising for the beverages, snacking, and cosmetic business units to provide greater focus and to achieve an improved execution at the store level.

An opportunity has become available for an experienced Wholesale Account Representative to manage and service wholesale customers in the Inland North region covering Pretoria, Rustenburg and surrounding areas. This role will be responsible for driving sales, optimizing shelf presence, and building strong client relationships.

Line Manager: Wholesale Sales Manager

Job Specification

Target achievement:

• Calculate the rate of sale and negotiate orders with buyers accordingly
• Manage stock levels, expiry dates, and returns in store
• Negotiate forward share in relation to market share
• Manage the process of sell in prior to price increases and expiry
• Monitor and communicate pricing to key accounts team
• Negotiate promotional activity and implement promotional plans
• Ensure shelf health is maintained according to perfect outlet standards

Effective administration:

• Ensure customer records are maintained
• Ensure Merchandiser attendance register is up to date
• Ensure opposition and trade information is communicated according to company requirements
• Ensure price surveys are completed on time
• Ensure records of all company equipment or assets are up to date
• Keep returns records up to date

Effective customer and Business Unit relationships:

• Ensure a good working relationship is maintained with both management and floor staff in stores
• Communicate all issues and provide solutions where possible
• Follow the call cycles and communicate any changes to customers
• Ensure the Merchandiser follows the call cycle
• Handle all queries in a professional and effective manner
• Adhere to store policies and procedures at all times

Effective management of Merchandiser:

• Conduct floor walks with Merchandiser
• Brief Merchandiser on all cycle priorities
• Ensure a clear understanding of objectives
• Provide on the job coaching if required
• Keep Wholesale Sales Manager up to date on conduct and absenteeism issues
• Manage staff in line with company policy and procedure

Qualifications:

• Completed Grade 12 (Matric) is essential
• A completed tertiary qualification (Business/Sales/Marketing/Retail) is advantageous

Experience Required:

• At least 3 years' experience in a sale is role required
• Experience within FMCG dealing with wholesale customers (Masscash, Independent wholesalers, distributors, etc.)
• Supervisory skills will be an added advantage
• Sound knowledge of the FMCG industry
• Proficiency using Microsoft Office (Excel)
• Valid Driver’s License required