Web and eCommerce Manager

Web & eCommerce Manager

Remote - South Africa (with flexibility to cross over to US time zones when required)

Usually you will be working within the UK time zone

We are seeking a Web & eCommerce Manager to serve as the strategic and technical lead for globalknowledge.com. This role owns the end-to-end performance of our web presence — from information architecture and data integration to site analytics and agency governance. You will sit at the intersection of marketing, IT, and external agency partners, translating business requirements into a high-performing, globally consistent web experience that supports pipeline generation, course discovery, and eCommerce conversion across our NAM and EMEA operations.

This role will be the business owner for our commercial website, so managing product lifecycle and development requirements is important. But ultimately, we need someone to own the eCommerce outcomes from the site.

Perhaps reframing the role as Web and eCommerce Manager. I am looking for someone who is more of a growth hacker.

Experience with a specific CMS platform isn’t required, but the person will need to become very familiar with our CMS. Also, one of the things we like is someone responsible for the website for a non-SaaS business, focused on selling an in-person human experience via eCommerce. That profile may be more transferable to this role than someone who has managed software product management.

Key Responsibilities

Website Strategy & Product Ownership

• Define and maintain the product roadmap for globalknowledge.com, prioritising initiatives based on business impact, technical feasibility, and user experience outcomes

• Own the information architecture of the website, ensuring intuitive navigation, logical content hierarchy, and alignment with buyer journeys across all audience segments

• Serve as the primary business owner and internal point of escalation for all web operations, including content publishing workflows, page performance, and site health

• Partner with Geo Marketing Managers, Campaign Ops, and Product Marketing to translate go-to-market priorities into web requirements and timelines

• Lead conversion rate optimization (CRO) initiatives in collaboration with the Digital Marketing Manager, identifying friction points and driving A/B testing programs

Data Integration & Technical Requirements

• Own the functional requirements for data flows between globalknowledge.com and backend ERP systems: Dynamics 365 for NAM operations and BAPS ERP for EMEA operations

• Ensure course catalog data, pricing, scheduling, and availability are accurately surfaced across regional web properties, with parity between source systems and front-end display

• Partner with IT and agency development teams to document, maintain, and prioritize technical specifications for integrations, data feeds, and system dependencies

• Identify and resolve data quality issues that impact site experience, search accuracy, or conversion — working across marketing, IT, and operations to implement fixes

• Maintain a clear understanding of the dual CMS environment (Umbraco for NAM; Sitecore for EMEA) and manage requirements accordingly across both platforms

Analytics & Performance Reporting

• Own web analytics infrastructure in partnership with Campaign Ops, ensuring proper tagging, tracking, and attribution across Salesforce and Google Analytics (GA4)

• Define and maintain a web KPI framework covering traffic, engagement, conversion, and pipeline contribution — reporting regularly to senior marketing and business leadership

• Monitor site performance proactively, flagging anomalies, surfacing opportunities, and translating data into clear, actionable recommendations

• Build and maintain dashboards that give visibility into web performance by region, audience segment, and campaign source

• Support SEO performance tracking in collaboration with SEO and content stakeholders, ensuring organic visibility is measured and optimized over time

Agency Partner Management

• Serve as the day-to-day marketing lead for web hosting and development agency partners, including briefing, project management, sprint reviews, and performance accountability

• Translate business and marketing requirements into detailed technical briefs that agency teams can act on efficiently and accurately

• Manage project timelines, deliverable quality, and budget pacing across agency engagements, escalating risks proactively

• Evaluate agency output against defined success criteria and maintain a continuous improvement cadence with partner teams

• Coordinate with internal IT on infrastructure, security, and hosting decisions that intersect with agency-managed environments

Requirements

Ideal Candidate

• 5+ years of experience in web product management, digital operations, or a closely related discipline — ideally within a B2B, non-SaaS, or professional training/education environment

• Demonstrated ability to manage complex, multi-region web properties with distinct technical environments and data sources

• Hands-on experience with CMS platforms (Highly desired:Sitecore CMS)

• Working knowledge of ERP data integrations and the ability to document and communicate technical requirements across marketing, IT, and agency stakeholders

• Proficiency with web analytics platforms including Google Analytics (GA4) and Salesforce reporting; experience building executive-facing dashboards

• Proven experience managing external agency partners — including scoping work, managing timelines, and holding partners accountable to KPIs

• Strong understanding of SEO fundamentals, AEO, site architecture best practices, and CRO methodology

• Exceptional organizational and communication skills, with the ability to manage competing priorities across a globally distributed team

• Experience working in a dual-stack martech environment (NAM vs. EMEA) is a significant advantage

Benefits

Remote working with a global leader in a professional training environment

Autonomy and full ownership of this function to growth hack the market

A good basic salary (no benefits as the hire is made through an EOR, employer of record - since we dont have an entity in south africa)

An exciting opportunity to do a first of its kind, as the company embarks on a new journey and you get to be there for the improvement as they kick this journey off

Working directly with the Director of global marketing