Visual Content Creator

Role Purpose

The Visual Content Creator is responsible for planning, shooting, writing, packaging and supporting content across campaigns, social media, thought leadership, PR, internal communication, digital platforms and client-facing marketing activity.

This role supports the ASI Marketing Operating System by ensuring that content is clear, commercially relevant, brand-aligned and suitable for the intended audience and channel. The role combines strong writing ability, campaign thinking, social media understanding and photography skills to help ASI build a consistent and professional content engine.

The role requires a sharp content creator who can simplify technical or business information into compelling visual content that supports brand growth, demand generation, executive positioning, internal culture and sales enablement.

Key Strategic Accountabilities

Photography & Visual Content Support

• Capture and edit photography content for internal events, staff moments, behind-the-scenes content, campaign activity and social media use.
• Support event content capture alongside the Video & Motion Content Specialist.
• Produce usable photo assets for social posts, newsletters, internal updates, event recaps and campaign storytelling.
• Ensure photographs are organised, selected, edited where required and stored correctly

Campaign Content & Messaging

• Create and develop campaign visuals, aligned to messaging, captions, scripts, email copy, WhatsApp content, landing page copy and campaign support material.
• Translate business objectives into clear visual campaign narratives and content themes.
• Support campaign plans, content plans and channel-specific messaging.
• Ensure all campaign content is aligned to commercial priorities, brand standards and audience needs.

Social Media & Content Planning

• Support the monthly social media content calendar across approved ASI platforms.
• Write captions, post copy, short-form scripts and platform-specific content.
• Support LinkedIn content, brand ambassador content packs and executive social media positioning.
• Work with Social Media, Design, PR and Digital teams to ensure content moves from idea to execution.

Thought Leadership, PR & Written Content

• Draft blogs, leadership posts, newsletters, PR support content and internal communication drafts.
• Support the thought leadership pipeline by turning ideas from EXCO, Sales, specialists and business units into usable content.
• Assist with vertical and BU and content.
• Ensure all written content is accurate, professional, credible and aligned to ASI’s House View.

Sales Enablement & Client-Facing Content

• Support Sales with content for brochures, one-pagers, client communication, proposal support and campaign follow-up material.
• Help translate technical product or service information visually into accessible and client-friendly content.
• Support cross-sell, up-sell activities between sales and operation and across verticals and BUs

Brand, Workflow & Quality Discipline

• Ensure all content follows ASI tone, brand hierarchy, messaging standards and approval processes.
• Work through approved briefs, CRM-based workflow tracking and agreed timelines.
• Maintain high standards of quality, structure, accuracy and professionalism.
• Use digital tools responsibly to improve speed, ideation, editing and consistency without compromising quality or originality.

Technical Competencies

• Copywriting, editing, basics of graphic design
• Photography and content capture
• Campaign messaging and creative content creation
• Social media caption writing
• LinkedIn and executive content support
• Article, blog and newsletter drafting
• Email and WhatsApp campaign copy
• Content calendar management
• Ability to simplify technical business content
• Understanding of brand tone, audience and platform requirements

Behavioural Competencies

• Strong creator with good judgement
• Curious and able to understand business context
• Creative with commercial awareness
• Organised and deadline-focused
• Detail-oriented with strong grammar and quality standards
• Able to work from briefs and ask the right questions
• Collaborative across PR, Social, Design, Digital, Sales and Events
• Responsive, proactive and solutions-focused

Success Measures

• Photography content captured and used across channels
• Quality and volume of written content produced monthly
• Campaign content delivered on time and to brief
• Improvement in social media consistency and engagement
• Thought leadership, article and executive content output
• Sales enablement content produced and used by the Sales team
• Reduction in content delays and rework
• Approval rate, revision cycles and stakeholder satisfaction
• Compliance with brand, workflow and file management standards

Qualifications & Experience

• Relevant qualification in Marketing, Media, Photography, Visual Art/ Design, Communications, Copywriting, Digital Media, or a related field.
• 3–5 years’ experience in photography, design, content creation, copywriting, campaign content, social media or communications.
• Strong content portfolio demonstrating photography, design, campaign copy, social content, captions or thought leadership support.
• Experience in financial services, insurance, healthcare, professional services, agency or B2B environments advantageous.
• Experience with LinkedIn, newsletters, campaign content, PR support and digital tool-assisted content creation advantageous.

Job Type: Full-time

Application Question(s):

• What is your current salary cost to company?

Education:

• Diploma (Required)

Experience:

• Financial Services Industry: 3 years (Required)
• Visual Content Creation: 3 years (Required)

Work Location: In person