SEO & Paid Media Specialist

Overview

We are recruiting on behalf of our client for a SEO & Paid Media Specialist.

Our client is a US-based business looking for an experienced specialist to lead their search engine optimization and paid advertising efforts, with a strong emphasis on Google Ads and organic search performance. This role also requires solid graphic design ability to produce marketing assets, with some involvement in CRM-based email and outreach campaigns.

Key Responsibilities

• Plan, build, and manage Google Ads campaigns including search, display, and remarketing
• Conduct keyword research, on-page optimization, and technical SEO audits to improve organic rankings
• Design marketing graphics and visual assets for ads, landing pages, and promotional materials
• Monitor and report on campaign performance using Google Analytics, Search Console, and Ads dashboards
• Make data-informed adjustments to improve click-through rates, quality scores, and ad spend efficiency
• Support CRM-based marketing efforts including audience segmentation and outreach campaigns
• Collaborate with the client team during US business hours, primarily aligned with Eastern Standard Time (EST)

Requirements

• Proven experience managing Google Ads campaigns with measurable results
• Solid understanding of SEO principles including on-page, off-page, and technical optimization
• Proficiency in graphic design tools such as Adobe Creative Suite or Canva
• Familiarity with CRM platforms and basic email marketing workflows
• Ability to work independently and manage multiple priorities without close supervision

Preferred Experience

• Experience using tools such as SEMrush, Ahrefs, or Moz for SEO research and tracking
• Background working with US-based clients or in a remote staffing environment
• Exposure to landing page optimization and conversion rate improvement strategies

Key Competencies

• Strong communication skills
• High attention to detail
• Strong organizational skills
• Ability to work independently
• Professionalism and reliability