Public Relations Account Executive

ABPR seeks a Public Relations (PR) Account Executive (AE) to act as the primary day-to-day support for client service, responsible for executing PR strategies, securing media coverage, and drafting press and social media content and related briefs. Key duties include pitching stories, managing social media, writing press releases, and monitoring coverage, requiring 3–5 years of experience and strong communication skills.

Key Responsibilities

Media Relations: Proactively pitch stories, build media lists, and maintain relationships with journalists across print, broadcast, and digital outlets.

Content Creation: Draft press releases, pitches, articles, case studies, and social media content.

Client Management: Serve as a daily contact and support officer, providing updates, attending meetings, and ensuring client goals are met.

Reporting & Analysis: Monitor media coverage, analyze campaign results, and create monthly reporting for clients.

Event Coordination: Assist with the planning and execution of events, such as press conferences or product launches.

Strategy Support: Contribute to brainstorming sessions and the development of PR campaigns.

Required Qualifications & Skills

Experience: 3–5 years of experience in public relations, marketing, or a related field.

Education: Bachelor’s degree in Public Relations, Communications, Journalism.

Communication: Exceptional written and verbal communication skills

Software: Proficiency in, Google Workspace, Microsoft Office and often specialized PR software (e.g., Cision, Muck Rack).

Skills: Strong organization, multitasking abilities, attention to detail, and the ability to work under pressure.

Typical Working Condition

Environment: Agency or in-house, working standard 08h00 AM – 17h00 PM hours, with potential for irregular hours, early mornings, or evenings for events, interview support, and crisis management.

Nature of Work: Fast-paced, requiring management of multiple clients simultaneously.

Pay: R16 764,60 - R22 300,32 per month

Work Location: Remote