Marketing Manager

Marketing Manager – Premier Online

Location: Remote

Working Hours: Monday – Friday, 09:00 – 17:00 UAE time

Employment Type: Full-Time

Reports To: Management Team

About Premier Online

Premier Online is a sports technology and event platform that makes it easier for people to discover, book and participate in sports events and activities across the UAE, GCC and wider MENA region.

From running races, cycling events and triathlons to swimming, padel, tennis, golf, motorsports and other activities, Premier Online connects active people with the events and experiences they want to take part in.

We are looking for a Marketing Manager to help grow our audience, strengthen our digital presence and ultimately drive more event registrations and activity bookings through the Premier Online platforms.

This is a hands-on role for someone who understands modern digital marketing, enjoys working in the sports and active lifestyle space, and is comfortable taking ownership of projects from idea through to execution and reporting.

The Role

As Marketing Manager, you will be responsible for managing and developing Premier Online's day-to-day marketing activity across social media, content, email, paid advertising, influencer/creator partnerships and provider marketing.

You will work closely with the wider Premier Online team, event organisers, activity providers and content creators to ensure that our marketing is consistent, engaging and focused on measurable results.

The ideal candidate is self-driven, organised, digitally savvy and commercially minded, with a genuine interest in sports and active lifestyles.

Key ResponsibilitiesSocial Media & Content

• Manage Premier Online's social media marketing across:
• Instagram
• Facebook
• LinkedIn
• TikTok
• Develop and maintain structured content pillars.
• Ensure content for the main pillars are being created and executed.
• Schedule and publish content consistently across relevant platforms.
• Work with the content team and creators to ensure a regular flow of high-quality content.
• Develop content ideas that showcase sports, events, activities, athletes and the wider active lifestyle.
• Ensure social content supports broader business objectives, including event registrations and activity bookings.
• Monitor social media performance and identify opportunities to improve reach, engagement and conversions.
• Stay up to date with social media trends, platform changes and emerging content formats.

Content Creators & Influencers

• Develop and manage relationships with content creators, influencers and sports personalities.
• Identify suitable creators who align with the Premier Online audience and brand.
• Coordinate content briefs, deliverables, timelines and approvals.
• Ensure creators understand campaign objectives and expected outcomes.
• Track creator deliverables and deadlines.
• Evaluate creator performance and identify partnerships that are worth developing further.
• Help develop creative campaigns that connect Premier Online with relevant sports and lifestyle communities.

Email Marketing

• Manage Premier Online's email marketing activity.
• Develop email campaigns to promote upcoming events, activities, offers and platform features.
• Build and maintain an organised email marketing calendar.
• Segment audiences where appropriate to improve campaign relevance and performance.
• Monitor key metrics including open rates, click-through rates, conversions and bookings.
• Test subject lines, messaging, offers and campaign formats to continually improve results.

Paid Marketing

• Plan, set up, manage and optimise paid digital marketing campaigns.
• Be confident setting up and running Meta Ads campaigns from start to finish, including campaign objectives, audience targeting, budgets, placements, creative setup, tracking and performance optimisation.
• Have a strong working knowledge of Meta Ads Manager and the Meta advertising ecosystem.
• Develop campaigns focused on growing awareness, generating traffic, leads and ultimately driving event registrations and activity bookings.
• Monitor campaign budgets and performance.
• Analyse campaign data and make adjustments based on results.
• Test different audiences, creative, messaging and campaign structures to improve performance.
• Report on key paid marketing metrics and ROI.
• Identify opportunities to improve campaign efficiency and conversion rates.
• Work with external agencies or suppliers where required.

Provider Marketing

Premier Online works with a wide range of sports event organisers, venues, clubs and activity providers.

You will help manage their marketing requirements and identify opportunities to better promote their events and activities through the Premier Online ecosystem.

Responsibilities will include:

• Managing incoming marketing requests from event and activity providers.
• Understanding provider objectives and translating them into practical marketing activity.
• Coordinating promotional campaigns for selected events and activities.
• Helping providers understand how Premier Online can support their marketing.
• Ensuring agreed promotional activity is delivered on time.
• Building strong working relationships with providers.

Marketing Planning & Reporting

• Maintain an organised marketing calendar covering campaigns, social content, email, paid advertising and creator activity.
• Set clear deadlines and ensure marketing deliverables are completed on time.
• Track marketing activity and campaign performance.
• Monitor key KPIs including:
• Website traffic
• Social growth
• Engagement
• Leads
• Event registrations
• Activity bookings
• Email performance
• Paid advertising performance
• Conversion rates
• Provide regular marketing updates and performance reports to management.
• Provide monthly marketing reports.
• Use data and insights to continuously improve the marketing strategy.

What We're Looking For

We are looking for someone who combines marketing expertise with a genuine interest in sport and technology.

Essential

• Proven experience in digital marketing, social media marketing or a similar marketing role.
• Strong understanding of social media platforms and digital content.
• Experience managing content calendars and multiple marketing campaigns simultaneously.
• Experience with email marketing.
• Experience with paid digital advertising.
• Strong organisational and task-management skills.
• Excellent written and verbal communication.
• Comfortable working remotely and collaborating through online tools.
• Able to manage deadlines and take ownership of tasks without constant supervision.
• Strong analytical mindset and ability to understand marketing performance data.
• Tech-savvy and comfortable learning and working with different online platforms and tools.
• Genuine interest in sports, fitness or an active lifestyle.

Ideally

We'd particularly like to hear from candidates who have experience or a strong interest in sports such as:

• Running
• Cycling
• Triathlon
• Swimming
• Fitness and gym
• Other endurance or outdoor sports

Experience working within sports, events, fitness, technology, travel or lifestyle brands would be highly advantageous.

The Person We're Looking For

This role will suit someone who is self-motivated and comfortable working independently.

You should be someone who:

• Takes ownership rather than waiting to be told what to do.
• Is highly organised and good at tracking multiple tasks.
• Can manage competing priorities without losing sight of deadlines.
• Works well as part of a remote, online team.
• Communicates clearly and proactively.
• Is comfortable asking questions when something isn't clear.
• Can turn ideas into action.
• Is commercially minded and understands that marketing needs to contribute to business growth.
• Enjoys looking at data and using it to make better d