Lead Generation Specialist

We are seeking experienced and results-driven Lead Generation Specialists to join our 24/7 customer engagement team. This role combines advanced customer support responsibilities with proactive lead generation and sales qualification activities for an international market.

As a Lead Generation Specialist, you will handle escalated customer inquiries, nurture prospective clients, identify sales opportunities, and support business growth through high-quality customer interactions.

The ideal candidate is an excellent communicator with strong problem-solving skills, sales acumen, and the ability to build rapport with customers and prospects.

Key Responsibilities

Customer Support

• Manage escalated customer queries that require advanced problem-solving and decision-making.
• Resolve complex customer concerns while maintaining a high level of customer satisfaction.
• Act as a point of contact for Customer Service Agents when assistance is required.
• Document customer interactions accurately within CRM and support systems.
• Identify recurring customer issues and provide recommendations for process improvements.
• Ensure adherence to service-level agreements (SLAs) and quality standards.

Lead Generation & Sales Support

• Conduct outbound prospecting activities through phone, email, and other communication channels.
• Qualify inbound and outbound leads based on established criteria.
• Schedule appointments and meetings for Sales Consultants or Account Executives.
• Build and maintain relationships with prospective customers.
• Maintain accurate lead and opportunity records within CRM systems.
• Follow up consistently with prospects to move them through the sales pipeline.
• Meet individual and team lead generation and conversion targets.

Minimum Requirements

• Grade 12 / Matric certificate.
• Minimum 2 years' experience in a customer service, lead generation, telesales, or call centre environment.
• Excellent verbal and written English communication skills.
• Strong customer engagement and relationship-building abilities.
• Experience working with CRM systems.
• Strong organisational and time-management skills.
• Ability to handle difficult customer situations professionally and effectively.
• Comfortable working towards performance and lead generation targets.
• Availability to work rotational shifts.

Preferred Qualifications

• Experience supporting international customers or clients.
• Experience in B2B/B2C lead generation.
• Knowledge of sales methodologies and customer qualification frameworks.
• Previous mentoring or coaching experience within a call centre environment.
• Experience with CRM platforms.

What We Offer

• Competitive salary with shift allowance.
• Ongoing training and professional development.
• Career progression opportunities into Team Lead, Business Development, Sales, or Account Management roles.
• Dynamic and collaborative work environment.

Working Hours

This position operates within a 24-hour customer engagement environment supporting clients and customers across various time zones.

Successful candidates must be willing to work rotational shifts, including:

• Day shifts
• Evening shifts
• Overnight shifts
• Weekends
• Public holidays

Shift schedules will be provided in advance and aligned with operational requirements.

Pay: R13 000,00 per month

Application Question(s):

• How many year experience do you have as a lead generation, or in a call center environment?
• Have you previously been in a role where more complex queries were escalated to you?

Work Location: In person