Educational Sales Representative | Dr Brown's Group of Companies

JOB DESCRIPTION

Educational Sales Representative

Work Location: South Africa (Regional coverage)

Department: SA Operations – Sales

PRIMARY OBJECTIVE

Build a robust ecosystem of educational institutes, professionals, and students to drive enrolments, product ecosystems, and ecosystem expansions.

POSITION OVERVIEW

We are seeking a high-performing Educational Sales Representative to build and expand a strong educational ecosystem across South Africa. This role goes beyond traditional sales and focuses on strategic relationship building, institutional partnerships, and long-term network development across education, healthcare, and professional sectors.

The successful candidate will act as a key driver of growth by connecting institutions, professionals, and learners into a scalable learning and product ecosystem.

KEY RESPONSIBILITIES

Ecosystem & Network Development

• Build and maintain strategic relationships with schools, universities, colleges, professional bodies, salons, beauty clinic groups, healthcare organisations, and medical aesthetic practices.
• Develop long-term partnerships that support continuous engagement and ecosystem expansion.

Lead Generation & Pipeline Management

• Identify, qualify, and convert leads across multiple revenue streams.
• Manage a structured sales pipeline from prospecting through to closure.
• Maintain consistent follow-up and engagement with potential clients.

Consultative Sales & Solutions Presentation

• Present educational offerings, digital learning platforms, and business solutions to institutional decision-makers and individuals.
• Tailor solutions to meet the needs of diverse stakeholders across education and healthcare environments.

Brand Representation & Market Engagement

• Represent the organisation at educational expos, industry events, conferences, and networking forums.
• Act as a professional brand ambassador, strengthening visibility and credibility in the market.

CRM & Data Discipline

• Maintain accurate and up-to-date CRM records of all engagements, pipeline activity, and client interactions.
• Ensure consistent reporting and tracking of sales progress and opportunities.

KEY PERFORMANCE AREAS

Performance is measured across five strategic growth areas:

• Learner & Student Growth: Drive consistent enrolment growth through institutional and direct engagement channels.

• Product & Ecosystem Sales: Contribute to overall revenue through educational materials, kits, and digital learning solutions.

• Subscription & Digital Adoption: Grow usage and adoption of digital learning platforms and recurring institutional tools.

• Referral & Healthcare Network Expansion: Generate qualified referrals through clinics, healthcare practices, and partner organisations.

• Franchise & Strategic Partnership Development: Identify and qualify franchise and expansion opportunities for executive review.

Performance Accountability

• Daily: CRM updates of all calls, emails, and meetings before 17:00.
• Weekly: Pipeline review meeting with the Reporting Manager to identify bottlenecks.
• Monthly: Formal performance review against target quotas.
• Underperformance: Missing targets for two consecutive months trigger an immediate 30-day Performance Improvement Plan (PIP).

ACTIVITY TARGETS

To support success in the role, representatives are expected to maintain:

• Consistent outbound engagement through calls, digital outreach, and networking
• Regular qualification and conversion of new leads
• Scheduled meetings with institutional and commercial stakeholders
• Active participation in industry and networking events

COMPENSATION STRUCTURE

This is a performance-driven role with a competitive base salary and uncapped earning potential linked to results.

• Base salary aligned with experience and capability
• Performance-based commission across multiple revenue streams
• Incentives for enrolments, product sales, subscriptions, referrals, and strategic partnerships

KEY COMPETENCIES

• Strong consultative and solution-based selling ability
• Excellent relationship-building and networking skills
• High resilience in target-driven environments
• Strong communication and presentation skills
• Ability to manage long and complex sales cycles
• Strong organisational discipline and CRM usage

IDEAL CANDIDATE PROFILE

• Experience in field sales, education, training, healthcare, or B2B environments
• Strong understanding of institutional sales environments
• Comfortable working independently across regional territories
• Passionate about education, development, and ecosystem growth

WHY THIS ROLE MATTERS

This is a high-impact role designed for individuals who want to build something scalable and meaningful. You will not only sell products—you will help build an integrated educational ecosystem that connects learners, institutions, and professionals across multiple industries.